SORBELLO'S EXPANDS RETAIL OPERATIONS

TO EXPAND & INCLUDE NEW OFFERINGS

Chittenango, NY
Apr 14, 2010

Sorbello’s of Chittenango, NY, is proud to introduce their new Gift & Garden Center to expand their retail operations on Route 5 in the Village of Chittenango.

The 36' x 64' building is located at 906 E. Genesee St. and was designed by John Sorbello, owner, and working CEO of Sorbello’s and it’s subsidiaries. Sorbello then commissioned Snyder Engineering of Oneida, NY, to draw up the plans. Sorbello acted as the General Contractor during the construction process, and purchased materials from local vendors and utilized local contractors for this project. Sorbello said, “With the strong ties I have to the Chittenango community, I wouldn’t have considered any other sources except local.”

The 2300 SF stick frame structure has vinyl siding, a 32'' high stone façade, and four 8' stone and wood constructed pillars in the front. The building also features 14' cathedral ceilings, French doors, and an eyebrow window located near the peak of the front of the building. The geometric style eyebrow window is framed on each end with a matching geometric half arch window. These windows add character to the building and brings more light to the interior. The Gift & Garden Center was built in a green fashion and faces north so ambient light is available all day. The building also has four skylights, each measuring 2' x 4'. The skylights optimize the natural outside light to create a warm, inviting interior.

A 32' x 8' porch located in the front of the building has several chairs and benches where customers can relax. Sorbello said, “I wanted to create a unique shopping experience for customers when they come here”.

To crown the 24' roof, a 4' x 4' decorative cupola was added. This cupola has a small window that is lit from within and the Sorbello name is etched on the window glass. Sitting atop the cupola and completing the building is a copper running horse weathervane.

There are also some eco-friendly fixtures installed inside the building such as: low voltage lighting, occupancy sensors and energy efficient ceiling fans. The six sets of track lights meet the new NYSERDA (New York State Energy Research Development Agency) energy standards. They measure 6' in length and feature five LED lamps on each track. The track lights are adjustable and cast dramatic lighting below enhancing the products beneath them. Occupancy sensors installed throughout the building automatically turn lights off in the unoccupied rooms adding to the energy savings. The three 52'' bronze ceiling fans and lights are also all rated for energy efficiency.

The interior of the Gift & Garden Center is merchandised with a garden theme. “This new building has allowed us to create an innovative environment and unique retail experience for our customers,” said Sorbello. The retail fixtures including the shelving and racking are all freestanding. These types of displays allow for reconfiguration and ease of merchandising according to seasonal needs as well as seasonal merchandise the center will feature. The Gift & Garden Center showcases garden products and accessories as well as a gift area. The gift area is a new concept for Sorbello’s and features Pride of New York food products, gift baskets, candles, glassware, and handmade items.

Sorbello’s Gift & Garden Center also plans to host a variety of educational seminars, instructional workshops, and events.

Sorbello’s has been in business for over 25 years. This business is seasonal, open from April to December. Sorbello’s features plants, flowers, and shrubs in the spring and summer months, and carries pumpkins and Christmas trees in the fall and winter.